In this category, M&M's ranked first in brand equity, according to the study, while Google ranked second and is the only online organization among the top 10 brands overall. “As kids age, their tastes, and therefore their favorite brands, change with them,” Corso noted. “Tweens are all about Disney and Nick, as well as gaming, where teens add more technology to the mix. For young adults, the snack foods are still there, but technology takes an even stronger presence in their top 10.”
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