As the hot weather of summer approaches, 7-Eleven is rolling out iced-coffee machines to 4,500 U.S. stores. The company, which will introduce French Vanilla and Mocha flavors, is also launching a campaign to support the gelid java rollout.  The June ad push comprises radio spots and outdoor, metro rail and bus transit advertising in select markets, as well as online viral marketing and an iced coffee microsite and coupon emails. Point of purchase includes store signage and displays.
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