7-Eleven Stores Take a Big Gulp... of Wine
Publish Date:
November 5, 2009
The convenience store chain has announced it is getting into the value wine business, releasing two low-priced proprietary wines in the United States and Japan. Sold under the Yosemite Road label, the California wines, a chardonnay and cabernet sauvignon, will retail for about $3.99, a price-point that has been doing well despite — or perhaps because of — the economic doldrums.
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