Analyze Customer Needs and the Resources You Need to Meet Them
Publish Date:
May 7, 2009
Mike Emerson and Mike Marks of Indian River Consulting Group recently presented "Sales Force Compensation: Best Practices in Tough Times" in a free MDM Webcast sponsored by Sage. Emerson wrote a follow-up article for MDM, Align Selling Resources to the Market. In the article, published in the April 25, 2009 issue of MDM, he encourages distributors to take a closer look at their customer base to determine what type of sales resource is appropriate for each customer based on that customer's needs.
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