Artisan Loses Its Meaning

Publish Date: 
October 13, 2011

The term, from the Italian artigiano, was coined as far back as the 16th century to refer to a skilled craftsman who carved or otherwise hand-tooled an item.  But the food industry has fallen in love with the term to the point that the Panera Bread chain advertises artisan fast food.  The word artisan has been so co-opted by industry and marketing that it no longer really means artisan.
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