Online registration is now open at www.AWMASHOW.com where distributors, brokers and retailers can register at discounted registration rates for the 2011 AWMA Show, February 8 – 10 in Las Vegas.  Register by December 15 and save 50% off the price of full registration which includes all educational sessions, receptions, breakfast and lunch each day and the expo – for just $150 for the first person who registers and $95 for each additional person from your company.

The 2011 Show continues on the path that began last year to re-energize and refocus the Show and based upon extensive post-show surveys and feedback, the changes introduced in 2010 received rave reviews from both attendees and exhibitors.  Below are some of the highlights of what’s in store at the AMWA Show 2011:

• New February Dates – preferred timing for our industry and avoids conflicts with other industry events
• New Location at the Paris Hotel – a world class resort located on the “Strip” in Las Vegas  Great room rates are available – just $129 per night – be sure to make your reservation early in order to get a room in the AWMA block
• More excitement in the Exhibit Hall

         -  More space at the Paris allows us to expand the expo

         -  NEW Foodservice Pavilion – already attracting many new companies in this important growth category for         distributors – foodservice represents 15% of in-store sales and sales of $28B in c-stores last year

         -   Lunch in the exhibit hall on both show days

         -  Happy Hour in the exhibit hall on Wednesday

• Expanded Education -- Covering the Industry’s Top Priorities

         -  16+ hours of education sessions including:  

         -  3 Super Sessions

         - 5-hour Category Management Program for Buyers, Category Managers, Marketing, Merchandising, Finance, Purchasing

         -  Value added program – no extra charge

         -  Tuesday, Feb. 8 – 10:00 a.m. – 3:00 p.m.

      -  Workshop tracks feature 6 breakout sessions that focus on small companies, strategic leadership, foodservice

•  Sonja Hubbard, CEO E-Z Mart, kicks off the Show as the Opening Session Keynote Speaker

Registration Specials
o    Full Conference registration provides access to ALL education, receptions, meals and the Expo for one low price
o    $150 for the first registrant; $95 for each additional registrant from your company
o    NEW EXPO ONLY Pass – provides access to the Expo and food functions for one day

Watch for more information on all of the exciting new features and highlights in upcoming issues of the AWMA Executive Update.  In the meantime, be sure you and your team register today to save on registration fees and secure your hotel rooms at the Paris Hotel.

To register live, go to: https://reg.jspargo.com/awma11/reg/

If you would like to exhibit, please contact Julie Sullivan at J.Spargo & Associates at (703) 631-6200 or julie.sullivan@jspargo.com

For any questions about the Show in general or the educational program, contact Jane Berzan at jmberzan@cox.net or Bob Pignato at robertp@awmanet.org.

SAVE 50% ON REGISTRATION FEES – REGISTER TODAY FOR SUPER SAVER PRICES – WE’RE LOOKING FORWARD TO SEEING YOU AT THE 2011 AWMA SHOW!