The Decade of Delight describes the key expectation of today's consumers, in the 15th annual Brand Keys Customer Loyalty Engagement Index survey, conducted by the New York-based brand and customer loyalty and engagement consultancy.  While expectation levels for delight vary by category, brands in the CPG category that were best at creating customer delight were Claritin, Cheerios, Frosted Flakes, Pampers, Tide, Advil, Brawny, Barilla, Purina, Purina One, Tom’s of Maine, Crest, and Crest Whitestrips.
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