Ferrero has claimed the prized leading position as the most reputable company, according to research released this week which placed Woolworths as the only Australian-owned company in the top 200.

The Reputation Institute’s 2009 Global Reputation Pulse* placed the Italian-based maker of Ferrero Rocher, Tic-Tacs and Kinder Delight on top ahead of Sweden’s IKEA, and the US-based consumer products group Johnson & Johnson. Brazilian food group Sadia, Kraft Foods, General Mills and Mexican baker Grupo Bimbo were the other food and beverage companies to make the Top 25 list, while Unilever, Pepsi, Coca-Cola and Kirin Holdings (owner of National Foods and Dairy Farmers in Australia) all made the Top 100.
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