According to Packaged Facts’ new report, “Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition,” as the U.S. economy slid deeper into recession last year, coffee marketers and foodservice operators rebounded from the sales reverses of 2008 with a range of strategies aimed at positioning even high-end offerings as affordable luxuries.
READ MORE