Consumers’ perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. Instead, a dual concept has emerged, consisting of traditional fast food, and of “food fast,” served quickly with a greater emphasis on flavor, quality and ambiance. A significant percentage of consumers (41 percent) are reporting that their idea of places offering “fast food” has expanded recently to include fast-casual restaurants such as Panera and full-service restaurants offering carryout and curbside service.
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