Leading global market research firm Harris Interactive today released the 2010 results of EquiTrend®, its renowned annual brand equity study that measures over 1,000 brands across 42 categories. Harris Interactive has been tracking consumers’ awareness and perception of brands for over 20 years.  Hershey’s Kisses was the highest rated brand in the entire survey with several other brands from the comfort foods category (e.g., M&Ms, Hershey Bar, Oreo Cookies, and Snickers) ranking high.
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