Consumers Trade Off Health In On-The-Go Snacking

Publish Date: 
May 27, 2010

On-the-go consumers tend to take a ‘debit/credit’ approach to the snack items they choose, suggesting that health will often take a back seat, according to a new survey.  Conducted by Evolution Insights, the survey of 1,100 Americans found that indulgence in snacking is often justified by trade-offs elsewhere in the diet, with most people overlooking calorie counts and nutritional content when snacking.
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