Heavy convenience store shoppers are critical to the success of c-stores regardless of the economy, according to The NPD Group. The market research company's Convenience Store Monitor, which tracks the consumer purchasing behavior of more than 49,000 convenience store shoppers in the U.S., reported that heavy shoppers—those visiting convenience stores more than eight times a month and spending more than $10 per visit—make up 8 percent of all c-store consumers, but generate 20 percent of all c-store visits and account for 40 percent of the dollars spent.
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