A line of snack bars is trying to live up to its brand name with an initiative that offers a twist to the typical cause marketing effort.  The brand is Kind Healthy Snacks, which peddles Kind Fruit and Nut and Kind Plus bars with the slogan “Be Kind to your body, your taste buds and the world.”
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www.nytimes.com/2010/07/12/business/media/12adnewsletter1.html