Distribution Strategy: Realistic Supplier Relationships

Publish Date: 
July 30, 2009

How to avoid communication issues and misunderstandings in the supplier/distributor relationship

The red veins in the owner's eyes bulged, his eyebrows drove inward, his lips quivered. "What do you mean you are going to authorize Them Electric?" he said.  The frontline salesman took a step backward: "Well...corporate says the area is light and needs more distribution."
READ MORE