59% of Americans Forsake Pre-Recession Favorite Food and Household Brands, But Only 12% Switch to Store Brands for Child Care Products

Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from North American targeted marketing leader ICOM, a division of Dallas-based Epsilon Targeting.
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