Exit Strategies Sweeten Candy Profits
Publish Date:
April 1, 2010
Developing an effective exit strategy for candy and reviewing product performance regularly can boost profits in the candy segment. “On a basic level you want to discontinue the slow moving items that rank in the bottom of the category to bring in something new that is going to contribute sales and margins to the category,” said Tom Rosenberger, sales manager for Sheetz Inc., which operates more than 365 locations across six states.
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