Firm Trying to Cash in on Swiss Miss Name

Publish Date: 
January 7, 2010

ConAgra Foods, the maker of Swiss Miss brand hot cocoa mix, is dispatching a trademark-infringement and unfair competition lawsuit against Dean Foods Co. for the marketing and selling of its Swiss Premium line of teas.  ConAgra alleges the “product, design, packaging and trade dress” of Dean's Swiss Premium bottled teas are similar to the Omaha-based company's popular Swiss Miss hot cocoa mix and take advantage of the ConAgra brand's market presence and reputation.
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