Food Retailers Saw Opportunity in Recession to Jump Start
Publish Date:
July 29, 2010
By most accounts, Americans slowed their spending on consumer products as a result of the economic downturn. However, market research publisher Packaged Facts has found one product that enjoyed a recessionary boon -- fresh convenience foods .According to Fresh Convenience Foods in the U.S., the market for fresh convenience foods grew by 5% in 2009 to reach sales of $22 billion. Packaged Facts expects these marketing and merchandising efforts to continue to prove successful over the short term, driving sales of fresh convenience foods up another 28% by 2014 to $29 billion.
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