What do the Betty Crocker Red Spoon Squad and Gluten Freely have in common? They’re the newest examples of how consumer packaged goods manufacturer General Mills Inc. is reaching out to consumers through e-commerce.  With RedSpoonSquad.com, the company has begun to test a site where shoppers can learn about new recipes, get online instructions suited to their personal level of cooking experience, and arrange for a personal visit from a Red Spoon Squad expert.
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