General Mills is Betting on Winning Consumers in China

Publish Date: 
February 18, 2010

General Mills is betting on the Trix Rabbit to win consumers in China.  Company officials told analysts they expect international business to lead its growth in the next five years, as the Golden Valley-based food maker pushes its familiar brands further overseas, beyond the mature U.S. marketplace.  China is the richest target. Already, company sales in China have tripled in the past six years.
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