U.S. yogurt heavyweights Yoplait and Dannon are both crashing the Greek yogurt party in big ways next month, trying to wrest market share from upstarts like Chobani and Fage that have led the explosive growth for the category.  Yoplait, owned by Minneapolis-based General Mills Inc., and Dannon, owned by France's Danone SA, over the next two weeks are both launching national advertising campaigns behind their Greek yogurt brands for the first time.
READ MORE