General Mills Outlines Long-Term Growth Plans
Publish Date:
February 25, 2010
In remarks at an investor conference, General Mills discussed plans to drive continued sales and earnings growth over the next five years. General Mills outlined several strategies to fuel sales growth, including a focus on growing consumer segments such as baby boomers, millennial families, and the rising middle class in emerging markets around the world. The company also said it will continue to follow its successful business model, which uses holistic margin management (HMM) to protect margins and fuel investment in product innovation and consumer marketing.
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