General Mills, Inc., is pleased to announce their partnership with the AWMA / InfoMetrics C-Store Solutions.  General Mills is one of the largest manufacturers of CPG products, and a leading supplier of various products to the convenience store industry, encompassing many of the world’s most recognized brands, including Cheerios, Chex, Gardetto’s, Nature Valley, Pillsbury, Betty Crocker, and Green Giant.  In this relationship, General Mills will be utilizing the Store/SKU Database Service, which will provide complete visibility into the convenience supply chain. 

General Mills believes the InfoMetrics partnership will assist in enhancing their strategic and tactical agendas towards driving for results with their wholesale and retailer partners.

“We are pleased to work with AWMA and InfoMetrics on this initiative, as this collaborative undertaking is consistent with our “Category First” focus.  We look to continue to provide industry leading consumer insights and category management to drive distributor and retailer sales and profit.” said John Dalton, Director - Convenience, at General Mills.
 
For more on AWMA InfoMetrics, go to http://www.awmanet.org/page/member-resources/awma-infometrics/awma-infom... "> http://www.awmanet.org/page/member-resources/awma-infometrics/awma-infom...