General Mills Readies More Price Increases
Publish Date:
December 22, 2010
General Mills said it plans to raise prices on refrigerated baked goods, hot snacks and frozen vegetables on Jan. 3—after last month doing the same to some of its cereal brands—in response to higher input costs for commodities. The company expects higher costs that are affecting most food manufacturers will help tame the overall promotional environment and bring an end to aggressive deals used to sell everything from cereals to soups.
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