General Mills Sees Profits Climb 49%
Publish Date:
December 23, 2009
General Mills confounded Wall Street with profits up 49%. Part of the food company's secret sauce is meaningful marketing increases, about 37% for the most recent quarter. Augmenting its well-worn strategy of supporting big-name brands, General Mills has focused ad dollars on "high ROI areas," such as multicultural consumers and the digital space.