General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for your gaming and mobile ideas.  Debating whether it’s best to be first to market is an age old pastime among business leaders. The time it takes to ponder the question, however, is something of a luxury when it comes to the breakneck development of digital media.  In the race to keep up with what’s next, even the savviest marketing team can’t beat the actual market.
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