Godiva Goes to the Supermarket

Publish Date: 
October 22, 2009

Godiva has grown into a $500 million product sold at more than 10,400 stores around the world. Now the chocolatier is going mass market. While adhering to its original recipes, Godiva is selling lower-priced bags of candies in supermarkets such as Publix and Safeway, joining the likes of M&Ms and Hershey's Kisses.
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