Godrej Hershey to Launch Indianised Bars

Publish Date: 
July 15, 2010

Consumers wanting to grab a bite of brands from Hershey's portfolio will have to wait a bit longer in India.  This is because Godrej Hershey's, a JV formed in 2007, between the Hershey Company (USA) and Godrej Group, is now planning to launch an Indianised version of Hershey's bar and not an imported one from the company's global basket.  "The consumer’s taste buds differ from US to Europe to Asia.
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