While the economy continues to negatively influence certain shopping behaviors, one category’s bubble refuses to pop. According to recent research from Mintel, the gum, mints and breath fresheners market has seen sales growing through the recession, increasing over 10% since 2007 and is expected to continue through 2014.
“Although this market is not entirely recession proof; gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat.
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