AWMA new executive leadership program for distributors, Harmonizing Assortment – A Holistic, Consumer-focused, Data Driven Category Management Framework, will be held at the Swissôtel Chicago on April 23 – 25, 2012.   There are supplier sponsorship opportunities available for this program, and The Hershey Company is the first sponsor of this important program.  Hershey has agreed to sponsor as part of their commitment and support of the continued education of the distributor community.  Contact AWMA’s Bob Pignato to find out more about what sponsorship entails.

Harmonizing Assortment will provide a unique opportunity for both category management team leaders and sales leaders to learn how distributors can work in a collaborative effort with retailers and manufacturers in order to exchange information, share data and implement plans that satisfy consumer needs. 

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