Harmonizing Assortment – A Holistic, Consumer-focused, Data Driven Category Management Framework

Publish Date: 
November 21, 2011

AWMA is pleased to announce a new education program for distributors, Harmonizing Assortment – A Holistic, Consumer-focused, Data Driven Category Management Framework, to be held at the Swissôtel Chicago on April 23 – 25, 2012.  Harmonizing Assortment will provide a unique opportunity for both category management team leaders and sales leaders to learn how distributors can work in a collaborative effort with retailers and manufacturers in order to exchange information, share data and implement plans that satisfy consumer needs.  Who should attend?
READ MORE