Retailers can benefit from the candy company’s new Web site, exciting new candy varieties and sweepstakes to drive sales.

The Hershey Company showcased a slew of new products under several of its popular brands, as well as new promotions that are sure to attract customer interest, at last month's All Candy Expo in Chicago. Retailers are certain to reap the benefits this year as excited consumers stop in to try new versions of their favorite products, and attempt to win prizes through sweepstakes.
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