Hershey Discovers Sweet Taste of Losing
Publish Date:
March 17, 2011
It's now 13 months since chocolate-maker Hershey Co. tried to break up Kraft Foods Inc.'s, $19.5 billion takeover of British icon Cadbury PLC. A funny thing happened on the road to also-ran. Free from distraction, Hershey got back to the tired, old business of running a business. Hershey sales are up 10% since 2008. Its gross margins improved by seven percentage points.
READ MORE
