New tool facilitates communication between Hershey's, independent retailers.

Hershey, PA. - The Hershey Company has unveiled a brand new Web site, www.hersheysconvenience.com, with targeted communication for more than 90,000 independent convenience store retailers throughout the United States. The Web site was created to provide category insights and information on new products while helping c-store owners and operators maximize their sales potential. In addition, the Web site will also educate and reinforce the message of Hershey's strong brands, category leadership and exciting "c-store-only" programs, to the larger independent c-store community.

The Web site will give c-store owners and operators a first-hand look at new products, current promotions, as well as quick and easy access to exclusive offers and important sales tools.

Membership is free and c-store owners and operators can access and receive additional information on Hershey's Premier Partner Program, a specialized program with insights on customized menu options, performance allowances and instant rebates on various displays. The Web site will also provide valuable information on category management, as well as Hershey's "Big 33 items," Hershey's top 33 c-store products.

"The new Web site will serve as an easy-to-use and innovative communications device for our independent c-store retailers," said Dave Onorato, vice president of global c-stores and specialty retail. "The creation and launch of this Web site not only helps reinforce Hershey as the category leader in convenience store sales, but also provides our independent c-store retailers with a valuable tool for overall category information. The Web site delivers our dedication in providing leadership and solutions to all of our important c-store partners."

Headquartered in Hershey, PA, The Hershey Company offers such candy brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers, Ice Breakers and Hershey's Bliss. Hershey is a leader in the dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Co., a wholly owned subsidiary, markets such premium chocolate offerings as Scharffenberger, Dagoba and Starbucks Chocolate.

From CSP Daily News - May 11, 2009