The Hershey Company was named recipient the 2009 CPG Award for Innovation and Creativity by the Grocery Manufacturers Association (GMA), in conjunction with its Associate Member Council (AMC), for the global confections leaders’ public relations campaign in support of its Hershey’s Bliss chocolate launch.  Now in its seventh year, GMA’s innovation award is given to companies who have demonstrated uncommon creativity, innovation and have made a significant contribution to the industry knowledge base.
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