Kellogg Fights Corn Flakes Knockoffs in the U.K. -- With Lasers
Publish Date:
October 22, 2009
Kellogg Co. is introducing new technology in the U.K. that allows it to burn its famous signature onto individual cereal flakes by using lasers. The technology, which was developed in Britain, is being used in a trial to stamp out imitation cereals -- which Kellogg calls "fake flakes" -- by branding Corn Flakes with the company logo.
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