Kellogg Says Kashi May Grow to $1 Billion Brand in 5 Years
Publish Date:
February 25, 2010
Kellogg Co.’s Kashi, the health-foods brand that makes Heart to Heart cereal, will increase sales by about two-thirds within five years, to more than $1 billion, said David DeSouza, the unit’s general manager. Kashi, whose motto is “Seven Grains on a Mission,” had sales of about $25 million when Kellogg acquired it in 2000 for $33 million.
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