Snack brand Cheez-It wants consumers to know its product is made with cheese, the real kind spelled without a "z."  The Kellogg brand's latest campaign, which aims to drive home that point, replaces a previous, four-and-a-half-year effort that emphasized the crackers' "Big Cheese Taste. The change comes after the brand discovered that the use of "real cheese" mattered significantly to consumers.
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