Kellogg's Times Square Strategy Pops
Publish Date:
September 2, 2010
Branded retail locations have helped sell computers and footwear for years. Now, toaster pastries are getting in on the action, with one iconic brand enjoying significant buzz from its recent foray into New York's Times Square. Pop-Tarts World debuted August 11 at 42nd Street, between 6th Avenue and Broadway. The store sees 1,500 to 2,000 visitors per day.
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