In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change.  In an interview, Anderson, a former agency leader who’s now svp of marketing strategy and communications at Kraft, explains the rationale behind the moves, how Procter & Gamble influenced them, and what Kraft has done to become a better client, two weeks after she delivered the most popular speech at the Association of National Advertisers conference in Phoenix.
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