Kraft and Wrigley Introduce 5-stick Pack Gum

Publish Date: 
October 27, 2011

Chewing-gum makers hopes that smaller packs at lower prices can put some pop back into sales.  Kraft Foods is selling five-stick packs of Trident and Stride gum in the U.S. for 50 cents each, offering a more affordable size to appeal to customers who were balking at the higher-priced packs. Wm. Wrigley Jr. Co. plans to offer smaller and cheaper packs of gum starting next year.
READ MORE