Kraft and Wrigley Introduce 5-stick Pack Gum
Publish Date:
October 27, 2011
Chewing-gum makers hopes that smaller packs at lower prices can put some pop back into sales. Kraft Foods is selling five-stick packs of Trident and Stride gum in the U.S. for 50 cents each, offering a more affordable size to appeal to customers who were balking at the higher-priced packs. Wm. Wrigley Jr. Co. plans to offer smaller and cheaper packs of gum starting next year.
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