Kraft Committed to the Cadbury Brand
Publish Date:
December 9, 2010
Twelve months after one of the most controversial takeover battles in British corporate history the American food group that bought Cadbury has embarked on a campaign to repair its battered image. In his first major interview, Nick Bunker, the Kraft executive who will run the combined Kraft and Cadbury business in Britain and Ireland, has insisted the Illinois-based group is committed to the philanthropic credo of the Cadbury brand.
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