Kraft Foods and ConAgra Foods Partner
Publish Date:
October 6, 2011
In the deli department and across grocery aisles, Kraft Foods and ConAgra battle away, vying for consumer attention. It's Hebrew National hot dogs vs. Oscar Mayer wieners, or Reddi-Wip against Cool Whip. But peace has broken out on the media front as the food giants join forces to co-promote Kraft's Velveeta cheese and ConAgra's Ro-Tel canned tomatoes.
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