Kraft Foods: Pizza Helps It Grab Bigger Slice Of Market
Publish Date:
October 29, 2009
Tim Cofer practically gushes about Kraft Foods Inc.'s frozen pizza. As the company's head pizza guy, he gets paid to do that, but he does have bragging rights. Kraft is the largest U.S. frozen pizza maker, and pizza is a hive of growth and innovation for the Northfield-based company.
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