Kraft Readies Rollout of New Brands in 2012
Publish Date:
December 21, 2011
As Kraft Foods Inc. prepares to split its North American grocery and international snacks businesses in 2012, the company will roll out some 70 products in the first quarter, including several new brands and expansion of product lines launched earlier this year.
Among the biggest introductions, the Northfield-based company will add two lines of dinner kits, energy and mocktail versions of its water enhancers, two brands imported from Europe and the retail launch of its Gevalia direct-mail coffee brand.
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