Kraft Revamps Developing Markets After Cadbury

Publish Date: 
July 1, 2010

Kraft Foods Co is revising the brands and countries it will focus on in developing markets as a result of its acquisition earlier this year of Cadbury Plc.  Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum, three Cadbury brands, make the list of 10 "power" brands getting the bulk of the marketing money in developing markets, said Sanjay Khosla, Kraft's president, developing markets and global categories.
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