Kraft's Lunchables in the Anti-Obesity Era
Publish Date:
April 21, 2011
Not long ago, it seemed that Oscar Mayer Lunchables -- that king of kids' lunches -- had finally met its match. Scorned by health critics and challenged by other brands, sales flattened throughout the 2000s. Six years later, the 23-year-old Kraft Foods brand is not only surviving, but thriving, winning where it counts in this category.
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