Lorillard Raises Prices, Others Expected to Follow Suit

Publish Date: 
July 7, 2011

Lorillard Inc. has instituted a cigarette price increase, according to a research note issued by Bonnie Herzog. Lorillard led a cigarette price increase of five cents per pack on Newport Menthol, 11 cents per pack on Newport Non-Menthol and eight cents per pack on its other brands, but no increase on Maverick.  Herzog said that she expects that both Altria Group Inc.'s Philip Morris USA and Reynolds American Inc.'s Reynolds Tobacco Co. to take pricing up in the next few days.
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