U.S.-based store brands are benefiting big time from the current economic downturn. As consumers continue to turn to better prices and value, retailers have clearly stepped up their game by enhancing their brands’ overall product quality and by adding strong marketing muscle behind store-brand initiatives. But a Nielsen review of U.S. department-level price gaps between store brands and manufacturer brands shows that retailers may be hurting themselves in the long run — and missing out on opportunities to collaborate with manufacturer partners to drive stronger category sales.
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